Reader Demographics

Passengers:   Approximately 2,500-3,000 daily

Age Range:

16-25 15%
26-40 60%
41-up 25%

Occupation:
Business Owners and Travelers 40%
OFW and Balikbayans 35%
Foreign and Local Tourists 15%
Corporate Executives 10%

Monthly Income between Php 30,000 to Php 200,000

Magazine Profile

• Circulation 50,000 per issue
• Captive Readership 200,000 readers
• Frequency Monthly publication

Distribution

• All Air Philippines Domestic and International flights
• All Philippine Airlines (PAL) flights
• All Mabuhay lounges – international and local
• Air Philippines ticket offices
• Major travel agencies
• Department of Tourism

Magazine Specification

Cover Page C2S 140
Inside Page C2S 80
Paper Size 8.5 X 11 inches
Binding Perfect Binding
Color Full Color
Printing Computer-to-Plate (CTP)